I like the cut of your jib, man. Not cool. More importantly, have the ads done anything to convince you to buy your insurance from Liberty Mutual? Liberty Mutual needs a new marketing firm. You want a policy that will catch you when something happens. Every time one of these ads comes on my TV, I tell my wife LOOK! If you think that this gets our attention guess what it does not !! These products are branded under the Liberty Mutual Insurance and Safeco names, and are distributed via a network of more than 2,300 sales professionals. Its not space exploration, curing cancer or COVID for that matter. What keeps me away from Liberty Mutual is a long acquaintanceship with a clubmate who worked there, and invariably referred to his employer as Slippery Mutual., Great points all around, Henry! Emus are the funniest looking birds in the world. Feels good to rant. Theres a Passport for mobile devices and the PBS app for smart TVs and boxes. are you listening? Nowadays, most advertising is dumbed down, like everything else, to a sound bite (or screech, or rap beat, or other caustic noise). Radio stations that play the same music over and over again until your ears bleed. In his speech, Doug says that love and Liberty Mutual customizing your car insurance so you only pay for you need are the only things that are everlasting. Im hard of hearing and that low disguised voice isnt even intelligible to me! Its the utter lack of any reason at all for people to choose Liberty Mutual car insurance over its competitors. [18][19], In 2011, the company began construction of the Liberty Mutual Tower, a 22-story skyscraper as part a headquarters expansion project. Meant to sell you what they have to offer, to DRAW you to them, Not repel. And not just casually. You make great points. I have never previously boycotted a company to protest its obnoxious advertising, but this campaign is just too unimaginably and excrementally unviewable. If the goal was to get people talking, Not an Emu, then LiMu creator Goodby, Silverstein & Partners has done its job. Doug then makes the mistake of asking for anyone who objects to the union to speak. Whats the problem with the Liberty Mutual commercials? Rather, the poorly directed actor just shouts the misleading (see below) slogan randomly in the middle of the rushed and ill-conceived (oh, and did I mention? From a car-insurance company? I took the time to register my opinion on their ad campaign with Mr. Greenberg (his out-of-office auto-reply stated he will return on July 13th). Doug, in the Liberty Mutual commercials, is played by actor and comedian David Hoffman. Hi, George! Together. Novlan says he was happy to be recognized in the street and requested to say Liberty Biberty. He said that heenjoyed playing the Liberty Mutual actor! As for how the emu appears in the ads, here's the word from Jenna Lebel, vice president, brand and integrated marketing for the company: " LiMu Emu is a mix of a real bird and CGI. The new Verizon Wireless ad says you only pay for what you need. Who is the birthday girl in the Skyrizi commercial? When that happens, I expect LiMu Emu and Doug to go the way of the dodo, fast. Contact: It appears you are correct about emus. They are in competition with Joe Namath and Tom Selleck for Dumb Ass of the year. But the people you SHOULD be mad at are the real bigwigs: the companys marketing department and the advertising agencytheyre the ones who came up with this load of manure masquerading as a campaign! Save my name, email, and website in this browser for the next time I comment. In my opinion, its a terrible campaign (and not at all funny). Make Your TV Ad Dollars Count in 2023 With Takeaways From iSpots 2022 TV Advertising Year-in-Review Report. And I was paying way too much for what I need is a sick burn. Agreed. Because I think you may have hit a two-fer, Anonymous! The animal ads dont inform my selection habits one way or the other, anyway. 2. But IMO its comedy gold. This is clearly a rip off of the aflac duck. I hate making phone calls, and these commercials leave me no choice. Also starring a man and his big, flightless bird. See, everyone? Hey, 1994. This is coming from someone who studied a bit of advertising, PR, and communications way back when in college. It is part of the Liberty Mutual Group, including Liberty Life and Safeco. Youre not the only one with an ear for the bad grammar. Im bothered by it, too. Fire the LM ad company NOW! So what reason does anyone have to buy from Liberty Mutual? Hi Anonymous. I agree. That was short-sighted, in my opinion. The next Cranky Ad Review looks at an advertiser that is using real people in its adsand somehow, still isnt getting it right. Doesnt make me want to purchase insurance from Liberty Mutual. [41], In 2012 and 2013, The Boston Globe published a series of articles concerning Liberty Mutual executives' excessive compensation and weekend trips using the company's fleet of five long-range corporate jets. One minute spots were the norm and a lot of information was given in a commercial. Who is the woman in the Liberty Mutual commercial? PLEASE JOIN THIS BOYCOTT AND GET YOUR FRIENDS, FAMILY, AND OTHER ASSOCIATES TO AS WELL!!! Emu.is a very affective and funny campaign, especially if you recall the cheesey cop shows of the 70s, and its infinitely better than the previous campaign, which makes me wanna jump in the river myself. Who is the Liberty Mutual guy with emu? With all of the stupid and insulting insurance commercials out there Im finding it hard to tell which company to go with. But yeah, its as dumb as the others. Realism and the Audiovisual Media is a major and entirely original contribution to contemporary scholarship on realism. CONGRESSIONAL-EXECUTIVE COMMISSION ON CHINA ANNUAL REPORT 2004 It finally dawned on me that my least favorite commercial was actually for Liberty (Liberty, Liberty)! Diploma) and Boston University (BFA). I love the Liberty Mutual commercials, except the EMU commercials. Below: A second spot has LiMu Emu and Doug running (in dramatic slow motion, to a 1970s action-show soundtrack of brass horns) to tell a car-buying couple about Liberty Mutual car insurance. By the way, I think you should sue whatever failing public education system let you graduate and burped you into the world like one of Homer Simpsons lip-rattling belches. I have no idea. This sounds like a bad inside joke that the agency nerds came up with (go back to your parents basement, you worthless millennial turds). The Chantix turkey, for instance or the Geico gecko. We also rank 68th on the Fortune 100 list of largest corporations in the U.S. based on 2017 revenue. Pinocchio is downright creepy in a sex offender vibe way my wife says, and I cant disagree. Yes, every ad campaign has its haters. But Doug is the real star! I have a good compelling reason not to buy LM products. Rebecca Spence - Age, Parents, Siblings. This is incompetent claptrap that insults the consumer and the brand. They suck, their work sucks, and worst of all I think they know it. Do you mean the speeding cars? Well youre in luck, Carole, as it seems Liberty Mutual has more plans for your favorite emu. Johnson is most notable for her membership in the recurring cast of performers on the sketch comedy series MADtv. What happened to the t? This cookie is set by GDPR Cookie Consent plugin. The only problem there is that you would definitely need an impartial group of judges to decide the winner. Tomorrow. If anyone from there is reading Tims comment, please let your supervisor know. Vote with your wallet! Alas, there are none. What car does Doug from Liberty Mutual drive? The emu is not the problem. I love the song! I dont mind their other ads. Hi, Suzanne. All are treated with respect. And heres the Liberty Mutual rationale for this campaign: Thanks for the link, Mark. Nicely done! Its fun and memorable, and this is only the beginning for Liberty Mutual.. As if men are the only ones who make dumb decisions and get into trouble. The next series was the wreck scenarios. Even if the company has lost its appetite for such sophistication, it would make sense to differentiate Liberty Mutual from all the other clowns in the room. Maybe well get a clue as to whether they do or not if and when another batch of LiMu ads are made. Thought the Progressive commercial with thunder thighs was bad. Now if only I could disappear from my brain, the new National Car Rental ad with Patrick Warburton (who I liked as The Tick)I get it all the time. Ugh. Awhile back ago, Liberty Mutual quoted me a fantastic rate on insurance for 2 vehicles, a primary residence, and a rent house. I bought Liberty becuz of the commercials! BOYCOTT SO LIMU DOESNT GET AWAY WITH THIS INSULT WITH IMPUNITY!!! David Hoffman, an actor and comedian plays Doug in the ads for Liberty Mutual. Its abuse. Is that what LM is going for here? I think youve made another adoring fan! I thought Doug and Emu were absolutely stupid, BUT, then comes the wet teddy bear commercial now that is the stupidest commercial yet! They among the worst ever in terms of stupidity, an insult to the intelligence that approaches the patently offensive treatment of race and gender in ads of yesteryear minus the redeeming opportunities for ironic snark. Oh, dear Kathryn. Add this to the pile of baffling decisions behind this entire stupid campaign. Thats your opening gambit? The result of this activity was an increase in revenue from $6 billion to over $30 billion in twelve years. Actor David Hoffman has been featured in many commercials and TV shows over the years. The ads are based on 70s buddy cop shows, with retro cars and props, along with a 70s outfit and mustache for Doug. Make your voice heard! So the only question left for a former online posting virgin to ask is, Was it good for you?. I know youve mentioned the ad agency responsible for these abhorrent ads. The current CEO is David H. Long. Har har! Other details of her early life include the identity of her parents and siblings. I am saving about $1300 a year. In the next 50 years, it will continue to flex its muscles around the world. Every new Liberty Mutual ad seems to be stupider than the last! Geez, if they cant even afford a decent ad agency or actors, why would anyone trust em to pay a claim? Ive got horrible ideas for less. Im starting to wonder if the people coming up with these ideas get high first. In 2011, as part of the company's "Real America" campaign, the company introduced two new commercials featuring Sacagawea and Paul Revere. Michael Donnay and Katherine Thesing were assistant stage managers. God bless you for having a sense of humor, Kay. 3. My days include writing, video editing, and other fun activities. And in the case of insurance, it almost always comes down to price perhaps the least important consideration when buying insurance coverage. Both rile me; the former more than the latter. FLO and JAMIE are two of the best insurance assholes TV has to offer! You should see the number of people who visit this site looking for answers to questions such as Is LiMu Emu real? (answer: its a combination of real bird and computer graphics), What kind of car do LiMu and Doug drive? (answer: it appears to be a 1972 Plymouth Duster), and Who is the couple in the LiMu Emu commercials? Would anyone at Liberty Mutual care to respond? Its just a friggin commercial people. In late 2012, the Supreme Court of California depublished a contrary decision on the same issue. I just canceled my Liberty Mutual insurance today and signed up with Allstate. First, Liberty touts accident forgiveness as if its unique to them and built into their policies. The Emu is an incidental prop. Take good care of your mute button and it will take good care of you! Liberty, Liberty, Liberty, Liberty! Its artless, bloodless, and cynical work, and no one involved in the creation of these ads is qualified to work any job more cerebral than dog catcher. Good observations. These cookies ensure basic functionalities and security features of the website, anonymously. The captivity of the Covid audience caused that line to disappear. Wayyyy too frequent airings. Even those who like LiMu Emu and Doug have to admit that you can have too much of a good thing. Completely ridiculous situations, check. I have seen many who love it. Sorry Liberty, thats a wise tell of an ostrich. . Why not its paid for? But I think the approach here is cynical. Some of the worst commercials I have ever seen. I have see this commercial so many times, but I'm not sick of it yet. But the newer ones, like Out of Your Control, are undeniably dopey. I hate them so much that I would NEVER consider this insurance company if I would be looking to change my insurance. My favorite has our heros running through traffic to deliver their message. So funny. Here is a link to Mr. Holds book (Kindle edition) for anyone interested: Well to prove your point, now they have the Emu sticking its head in the sand. Geico has a talking gecko, who at 1 point never spoke, Liberty Mutual (rolls eyes). Global Specialty also includes reinsurance products offered through Liberty Mutual Reinsurance.[28]. [15], Liberty Mutual's growth has been both organic and through acquisition. . Were passionate about those topics. Which is the point youre at, by the sound of it. The last couple of weeks, James? More here: allpar.com/cars/plymouth/duster.html. Voiceovers. Almost as spootid as the other insurance company that ends one of their commercials by having a neighborhood HOA director commit a serious Federal felony on someones mailbox. Good to know, and thanks for reading! The next year was a moderate increase which I expected but then the following year they posted a significant increase again without a legitimate reason. Theyre utterly unconcerned with the art and science of selling. In Lib Mus case, they employ totally annoying, totally insulting, totally stupid, storm trooper techniques for brand recognition without realizing the damage they are doing to themselves (honest admission no love lost here for Lib Mu due to personal experience). Is that the one with Doug and LiMu Emu on the motorcycle and the police siren whirring like a crackhead with a kazoo? [30][31][32][33][34][35][36], In 2006, Liberty Mutual employees in the Los Angeles area sued, claiming that the company had failed to pay their overtime salaries. Buy our brand/product because it will improve your life in this way. As spots got more expensive, commercials changed a bit. Animal liberationist rally forth! I like the emu and I like Doug, tooalso the concept. You will be helping God by being more like Jesus- Love, dont hate. Their spending big bucks for the stupid Emu and Statue of Liberty commercials. (Video gamers call this effect a piss filter, as they dont like it much either.). 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